Author: Theo

The hospitality industry runs on trust and locality. Someone choosing a hotel, a restaurant, a resort, or an event venue is making a decision that’s deeply personal and deeply tied to place. They’re not buying a commodity — they’re buying an experience, in a specific location, at a specific moment. Search is often the first touchpoint in that decision process, and increasingly, that search is happening through AI-assisted tools. Getting found — and getting chosen — in AI-powered local search is one of the most important marketing challenges in hospitality right now. The AI-Powered Guest Journey The guest journey has…